Indians love recycling and repurposing, from plastic dabbas<\/em> to grandmum\u2019s cutlery. I remember my mum\u2019s 1960s red plaid skirt and white top. One of the last outfits her parents bought her before they moved back to Kerala from London, it was handed down to an eight-year-old me and later used by both my cousins. I still have it \u2014 albeit with a few darns \u2014 ready for my niece.<\/p>\n But in the last decade or so, our love of fast fashion and chasing trends has meant that similar memories have lain forgotten in cupboards and box rooms. The lockdown, however, has changed everything, and social media conversations about the failing economy have shaken things up. Suddenly we are thinking twice about replacing something that\u2019s damaged, and are googling darners and tailors (the good ones have disappeared). This is where designers and brands like Doodlage and LataSita are stepping in.<\/p>\n Thrift your buy<\/p>\n These professional upcyclers are helping us realise our need to save, to stretch what we own, and yet be \u2018with it\u2019. \u201cOur resources are few and the pandemic has really highlighted that,\u201d says Meghna Nayak, of LataSita. \u201c[Coming out of lockdown] I really want people to think twice, thrice about where they want to put their money.\u201d This list will get you started if you want to \u2018wear your nostalgia\u2019 and go zero waste.<\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/strong><\/p>\n Meghna <\/strong>Nayak<\/strong><\/p>\n LataSita | Dresses made from <\/em>puja pandals<\/p>\n For a person in<\/em> fashion, Kolkata-based Nayak hates fashion. The industry\u2019s \u201cnegative environmental impact and sweatshop culture\u201d to be precise. So eight years ago, instead of writing about it, the former journalist decided to do something about it, with her closed loop brand. \u201cI didn\u2019t have much money to make samples out of… and then my mum opened up her wardrobe,\u201d she recalls. Today, she creates her rich tapestry of designs from saris and fabrics tucked away in wardrobes across the country. \u201cSince I\u2019m literally working with waste, I get my materials from weird and wonderful places. One of my most fun projects is an ongoing collection that I\u2019m making out of 900 saris that once made up a Durga Puja pandal<\/em>,\u201d she says.<\/p>\n While her bespoke pieces are made from fabric sent through her \u2018Send Us Your Saree\u2019 campaign, her pr\u00eat line uses a huge variety of materials, including jeans, tablecloths and curtains. One of her fondest memories: a beautiful silk sari with stains running down it. \u201cThe woman\u2019s mother, who loved desserts, had Parkinson\u2019s disease and the stains were caused by her shaky hands as she ate the sweets that she loved. The piece I created for her had them incorporated in a hidden underskirt so she could connect with her mother every time she looked at that,\u201d says Nayak, 34. Though lockdown has paused production \u2014 Cyclone Amphan added to her woes as her tailors lost their homes (she is currently helping them rebuild) \u2014 her March collection has been flying off her digital shelves. Up next is a collaboration with Indian-American singer Zoya and a new website. Priced between <\/em>\u20b93,000 <\/em>and <\/em>\u20b925,000. <\/em>Details: latasita.in<\/a><\/em><\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/strong><\/p>\n Aiswarya Kutty and Madhulika Umapathy<\/strong><\/p>\n Pomogrenade | Reversible jacket dress<\/em><\/p>\n In 2016, the two friends began the Bengaluru-based brand with a (still popular) line of 50 kimonos. Using locally-produced fabric and textile waste, their functional clothing underlines their message of ethical fashion. And lockdown has been a great time to push this idea. \u201cWe\u2019ve seen an increase in inquiries of late and a lot of engagement on social media,\u201d says Kutty, 30, adding, \u201cPeople are a lot more conscious. What should have organically taken three years has now happened in a few months because of Covid-19.\u201d<\/p>\n While their adaptable designs \u2014 such as a reversible dress with a \u2018U\u2019 and \u2018V\u2019 neck than can also turn into a jacket \u2014 are their signature, they believe their USP is their pricing. \u201cWe are one of the most affordable slow fashion brands out there. We want to help the majority of the country make the transition from fast fashion,\u201d says Umapathy, 34. Their new \u2018Zoomtastic\u2019 line of shorts are a hit, and the duo is now expanding their upcycled line. \u201cWe\u2019ve tied up with several handloom houses to use their dead stock,\u201d says Kutty, adding that a new collection of dresses (expected to launch in a couple of weeks) are being made from surplus handwoven cotton fabric. Also expect a menswear line of free-size shirts and a range of accessories, including scarves, belts and bags. P<\/em>riced between <\/em>\u20b9<\/em>599 <\/em>and <\/em>\u20b9<\/em>3,500, <\/em>on pomogrenade.com<\/a><\/em><\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/strong><\/p>\n Kavisha <\/strong>Parikh<\/strong><\/p>\n Patch Over Patch | Panelled kaftan dresses<\/em><\/p>\n \u201cUpcycling is a big playground. You get all kinds of textures, colours and fabrics to play with,\u201d says Parikh, 26, an accessory design graduate from NIFT Himachal, who launched her Surat-based brand 18 months ago. With a playful mix of shift dresses, kimono jackets and cotton blazers, her bywords are sustainable and minimal carbon footprint. \u201cAs a designer who explores texture and form, my designs work with both linear and curve geometry,\u201d she says.<\/p>\n Surface exploration is a passion \u2014 one of the most challenging was a design where she layered and quilted 25 different pieces of fabric. Working exclusively with post production waste, which she sources from wholesale markets and local shops in Surat and Ahmedabad, she also upcycles waste from her own production line. While lockdown affected sales at the Paperboat Collective (Goa) and Go Native (Bengaluru), where she retails, orders on Instagram have increased. \u201cCurrently we are collaborating with Athlos [the athletic wear brand] to use their bamboo jersey fabric dead stock,\u201d she says. Also expect a line of tops and kaftan dresses with their in-house panelling technique. \u20b9<\/em>1,500 to <\/em>\u20b9<\/em>6,000, <\/em>@patchoverpatch_upcycle<\/em><\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/strong><\/em><\/p>\n Lovebirds x Smoke Lab<\/strong><\/p>\n Smoke Wear | Suede rompers<\/em><\/p>\n This clothing line \u2014 an extension of Delhi-based umbrella entity, Smoke Lab \u2014 embraces diversity or, as creative director Sanya V Jain puts it, it is \u201chypermodern and gender-neutral, embodying freedom, functionality and living responsibly\u201d. The collab with Delhi contemporary wear label Lovebirds, by Amrita Khanna and Gursi Singh, was inevitable. \u201cWe are in a world that has limited resources and this is a reality we wanted to negotiate, experiment and be creative with. We\u2019ve used only upcycled materials [including handwoven denim and handloom fabric] that was available in the studio, and reimagined as luxe and timeless pieces,\u201d says Jain, adding that demand has increased during lockdown, with customers opting for \u201cnon-cluttered, easy-to-wear basics\u201d. Expect everything from dungarees and suede rompers to blouson coats. \u20b9<\/em>10,000 onwards, on smokewear.in<\/a>.<\/em><\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/em><\/p>\n Kriti Tula<\/strong><\/p>\n Doodlage | Home decor<\/em><\/p>\n \u201cGarments are not as disposable as we\u2019ve been made to believe. A well-made piece can easily last 20-30 years and has the potential to be worn more than 100 wears,\u201d says Tula, the designer behind the zero-waste fashion brand. With the average life of a garment now being estimated to be five to seven wears, this culture is extremely harmful for the environment and the people working to make our clothes. During lockdown, Tula has taken the time to organise the brand, plan ahead and try new things.<\/p>\n Besides new customers, she has also got a chance to connect with other green initiatives to help them make smaller changes, like investing in upcycled or recycled uniforms and plastic free packaging. \u201cWe\u2019re also collaborating and co-creating short collections with like-minded people. We will be launching five new collaborated collections by October,\u201d she says. The first one, Indigo Chronicles by Doodlage x Iro Iro, is already live on the website. \u201cWe are upcycling tonnes of scrap by weaving it back to create soft furnishing products through this collection.\u201d Another initiative the label undertook was the launch of a gift card to support their artisans. \u201cThis allowed us to sail through this time with 100% proceeds dedicated to ensure zero pay cuts for our artisans and business as usual for our vendors,\u201d she says. Priced between <\/em>\u20b9<\/em>600 and <\/em>\u20b9<\/em>5,200, on <\/em>doodlage.in<\/a>.<\/em><\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/em><\/p>\n Aneeth Arora<\/strong><\/p>\n Pero | Layered and embroidered jackets<\/em><\/p>\n Pero\u2019s upcycling initiative began with one of Arora\u2019s much-worn denim jackets. Now at least two decades old, it has been repaired and embellished with tassels and badges from her travels. \u201cLater, when we started adding details and layers to our designs [to avoid plagiarization], we realised they were becoming heirloom pieces. It is the need of the hour now \u2014 everyone is talking about buying less and valuing what you have in your wardrobe, finding various ways of wearing it, and passing it on,\u201d she says. With 2020 marking 10 years of pero, they\u2019ve launched a 50-jacket capsule with Ogaan. Over the lockdown, they have been working on these orders. \u201cWe have a huge inventory of textiles since we make our own fabrics and thought it was a good time to relaunch those with special pieces in a limited-edition collection,\u201d says Arora. They do invite people to write in with upcycling requests, but they only take on the job if it fits one criteria: \u201cThe story should appeal to us.\u201d From<\/em> \u20b9<\/em>25,000<\/em> onwards, on <\/em>pero.co.in<\/a>.<\/em><\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/em><\/p>\n Adhiraj Singh and Shradha Kochhar<\/strong><\/p>\n Lota | Knitwear from T-shirts<\/em><\/p>\n The duo is known for working with pre- and post-consumer waste, sourced from factories in Delhi\/NCR. Currently working on a capsule line of zero-waste knitwear (to be launched next month), the line (\u20b96,500-\u20b98,000) comprises handknit sweaters and vests. \u201cThe yarn is created by shredding and re-spinning discarded clothing such as T-shirts, tops and shirts. Pieces are knit to shape without generating any textile waste in the process,\u201d says Kochhar, adding that the collection takes inspiration from the vivid South Asian street style of the \u201960s. \u201cWe\u2019ve always had a history of consuming very differently from the West. There is a culture of repurposing, re-wear and repair in every household, and more people are taking up these practices now during lockdown. So the future is very hopeful,\u201d she says. Details: shoplota.com<\/a><\/em><\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/em><\/p>\n Sathya Bhavana<\/strong><\/p>\n Revastra | Kaftan dresses with origami<\/em><\/p>\n Started by the former journalist as a \u2018Slow & Spiritual Fashion Research Lab\u2019, the platform encourages people to empty out their wardrobes and re-purpose their old saris. \u201cUsually, when people cut up saris to make new clothing, they do it ruthlessly. So I began studying the fabric more, understanding its history and stories [such as why a particular border is used], and exploring its sacred geometry, before making my designs,\u201d says Bhavana, who initially began upcycling her mum\u2019s saris for herself \u2014 as kaftans and skirts. Today, she collaborates with Kamalini, a Delhi-based NGO that provides vocational training to underprivileged women, to make her garments. \u201cI take very few orders [she takes up to a month to work on one]. And I try to be innovative, like making origami out of the sari\u2019s fall fabric, thus highlighting what was once hidden,\u201d she says, sharing that one of the makeovers she did was with an heirloom Phulkari sari that her clients grandmother had made herself, which Bhavana crafted into a jacket. In talks now to scale the brand, she also conducts workshops on upcycling, and is working on DIY books on how to re-purpose saris. \u20b98,000 onwards (\u20b91,000 per hour for consultations), on revastra.com<\/a>.<\/em><\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n Rini Mehta Saxena and Rohan Mehta<\/strong><\/p>\n Pitara | Kalamkari bags<\/em><\/p>\n After a line of bespoke bags made from jute, leather and fabric were a hit, in mid-2018 the Jaipur brand kickstarted their collection of upcycled products. Old clothes, saris and bedsheets went into creating 25 sling and hand bags that sold out in a week\u2019s time. \u201cSeeing how people were keen to use such products, we decided to craft an entire line of bags, table and door mats, beanbags and coasters,\u201d says Mehta, who sources block printed, kalamkari, ikat and other handwoven fabrics from local markets. \u201cThe trend [to upcycle] is picking up due to the drastic change in environmental conditions,\u201d he adds, sharing that they are working on creating embellishments (panels, tassels) in crochet and embroidery. The duo is also encouraging people to send in fabrics for upcycling. From \u20b9300 onwards, on <\/em>pitaraunboxcreativity.com<\/a>.<\/em><\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/em><\/p>\n Riti Jain Dhar and Maanya Dhar<\/strong><\/p>\n Imarim | Winter flower kettles<\/em><\/p>\n Kabari and banjara markets (and friends and family) are the primary sources of waste material for this Gurugram-based upcycled decor brand. \u201cIndians are good with \u2018jugaad\u2019. We turn people\u2019s waste into works of art; it is a win-win situation,\u201d says Riti. While they are known for their hand-painted, upcycled products such as cushion covers and tables, the brand\u2019s commissioned pieces caught our eye. \u201cWe have transformed chairs, cabinets and even front doors with our vibrant artwork,\u201d she says, adding that their kettle series was a hit. \u201cIt featured a variety of winter flowers. Each piece is one-of-a-kind.\u201d From \u20b97,000 onwards, on <\/em>imarim.in<\/a>.<\/em><\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/em><\/p>\n Ishrat Sahgal<\/strong><\/p>\n Mishcat | Carpet mimicking woodpecker markings<\/em><\/p>\n When this Rhode Island School of Design graduate moved back to Delhi to start her own interior design and architecture practice, she wanted a parallel passion project. \u201cCarpets just made sense,\u201d says Sahgal, who felt the floor covering industry hadn\u2019t had much innovation in years. \u201cI thought it could use a shake up.\u201d Her choice of silk sari waste was one such surprise. \u201cIn the sari weaving industry, a lot of silk is wasted. A sari is usually five to six metres, and there is always a meter or a half left over, which we buy,\u201d she says.<\/p>\n Sourcing from across South India, the silk is handknotted into vivid carpets by artisans in Uttar Pradesh and Rajasthan, finished in Agra, and retailed in their studios in Delhi and London. While production has been difficult to manage during lockdown \u2014 \u201cI\u2019ve been joking that while people have baby cams, I have weaver cams [on WhatsApp]\u201d \u2014 June and July have been great for sales. Currently working on a collab with a Swedish designer, look out for new patterns every other month. A favourite: the Forest carpet, which replicates the patterns a woodpecker makes on a tree trunk. From \u20b938,000 onwards, on <\/em>mishcatco.com<\/a><\/p>\n <\/p>\n <\/span>\n<\/p>\n<\/div>\n<\/div>\n <\/strong><\/p>\n Swapna Mehta<\/strong><\/p>\n Jhumka necklace<\/em><\/p>\n A serendipitous meeting at a bazaar \u2014 with a woman selling her old jewellery to buy newer designs \u2014 helped Hyderabad-based Mehta discover her passion. Today, she \u201cfinds joy in looking for bits and pieces from heritage keepers of the past, and handcrafting them into wild, unusual designs\u201d. Recently, a single jhumka, a few pieces of an old necklace, some naths and nakshi jadas went into creating a beautiful neckpiece. \u201cMy philosophy is mixing genres: South Indian with tribal, Mughal with Art Deco, thereby presenting tradition with a modern edge,\u201d says Mehta, who sources from Kutch, Madhya Pradesh, Tamil Nadu, Andhra Pradesh and Karnataka.<\/p>\n With a new collection ready, that is \u201cfull of colour and inspirations from Persian gardens\u201d, she hopes the pandemic meaningfully shifts consumer behaviour towards luxury goods. \u201cThe enquiries we are getting now are from more real collectors and people genuinely interested in responsible fashion, rather than aspirational buyers,\u201d she says. From \u20b93 lakh onwards, @swapna_mehta on Instagram<\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":" Marie Kondo or not, we Indians can be big hoarders. As we emerge from lockdown, some fashion upcyclers to inspire and possibly help repurpose what we already have Indians love recycling and repurposing, from plastic dabbas to grandmum\u2019s cutlery. I remember my mum\u2019s 1960s red plaid skirt and white top. One of the last outfits […] More<\/a><\/p>\n","protected":false},"author":3,"featured_media":7378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[239],"tags":[3311,3310,3312,3309,3313,3308],"adace-sponsor":[],"class_list":["post-7377","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health-and-lifestyle","tag-accessories","tag-clothing","tag-postlockdown","tag-upcycled","tag-wardrobe","tag-waste"],"jetpack_publicize_connections":[],"wps_subtitle":"","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/janpad.news\/wp-content\/uploads\/2020\/08\/cover-lead-image.jpeg?fit=615%2C384&ssl=1","_links":{"self":[{"href":"https:\/\/janpad.news\/index.php?rest_route=\/wp\/v2\/posts\/7377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/janpad.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/janpad.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/janpad.news\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/janpad.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7377"}],"version-history":[{"count":0,"href":"https:\/\/janpad.news\/index.php?rest_route=\/wp\/v2\/posts\/7377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/janpad.news\/index.php?rest_route=\/wp\/v2\/media\/7378"}],"wp:attachment":[{"href":"https:\/\/janpad.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/janpad.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/janpad.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7377"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/janpad.news\/index.php?rest_route=%2Fwp%2Fv2%2Fadace-sponsor&post=7377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
FASHION<\/h2>\n
<\/p>\n
\nMeghna Nayak, LataSita \u00a0
\n<\/h4>\n<\/p>\n
\nAiswarya Kutty and Madhulika Umapathy, Pomogrenade \u00a0
\n<\/h4>\n<\/p>\n
\nPatch Over Patch \u00a0
\n<\/h4>\n<\/p>\n
\nLovebirds x Smoke Lab, Varun and Sanya Jain
\n\u00a0
\n<\/h4>\n<\/p>\n
\nKriti Tula – Doodlage
\n\u00a0
\n<\/h4>\n<\/p>\n
\npero denim jackets \u00a0
\n<\/h4>\n<\/p>\n
\nAdhiraj Singh and Shradha Kochhar, Lota
\n\u00a0
\n<\/h4>\n<\/p>\n
\nRevastra \u00a0
\n<\/h4>\nACCESSORIES<\/h2>\n
<\/p>\n
\nRini Mehta Saxena and Rohan Mehta, Pitara \u00a0
\n<\/h4>\n<\/p>\n
\nRiti Jain Dhar and Maanya Dhar of Imarim \u00a0
\n<\/h4>\n<\/p>\n
\nIshrat Sahgal, Mishcat \u00a0
\n<\/h4>\n<\/p>\n
\nSwapna Mehta, Jhumka necklace \u00a0
\n<\/h4>\n